
JC Smale · OEM Automation Projects
Brick Texturing Machine Automation
Client
JC Smale
Sector
Building Products
Engagement
OEM machine automation
Technologies
Rockwell CompactLogix, FactoryTalk View ME, EtherNet/IP
Overview
Scope & approach
JC Smale is a Melbourne-based high-performance manufacturing and design engineering business serving multiple industrial sectors. We have a long-standing working relationship with the JC Smale team, particularly on brickworks automation projects. This engagement required flexible, adaptive delivery while working in parallel with ongoing mechanical development and building a polished HMI capable of managing complex multi-recipe texturing operations.
Outcomes
What was delivered
- Automation delivery kept pace with live mechanical development instead of waiting for a fixed design freeze.
- The HMI was tailored for complex recipe-based texturing workflows rather than a generic operator screen set.
- Commissioning support covered both the OEM workshop and the end-customer site.
Deliverables
Scope items
- Automation integration of new equipment during concurrent mechanical development
- Site commissioning at both the JC Smale engineering workshop and the end-customer brickworks site
- Collaborative HMI design tailored to complex recipe management and operator workflows
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